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WRITING & EDITING GRAPHIC DESIGN PHOTOGRAPHY NEWSLETTER PUBLISHING WEBSITE DEVELOPMENT
About Rand Green
founder and executive director of
Rand Green Green Communications
and of the company's Food & Ag Communications Division
NOTE: As the entire RandGreen.com website is currently undergoing renovation,
the "ABOUT" link on the RandGreen.com portal page temporarily redirects here.
Green, the founder and executive
director of Rand Green Communications in Emmett, Idaho
(and formerly in Clovis, California), and of the company's Food & Ag Communications Division, is a professional writer, editor, graphic designer, photographer,
and agribusiness marketing consultant who has had broad
experience in virtually all aspects of print media
and internet communications through a career that spans more
than 40 years.
He is past associate editor of Arizona Farmer-Ranchman, past editor/publisher of California Grower, and former executive western editor of The Produce News, a national trade weekly for the produce industry with which he was associated as an independent contractor for more than 30 years, from April 1984 to December 2014. During that time, he wrote and published in print publications more than 15,000 articles on produce, ag and agribusiness-related subjects, the equivalent of about seventy-five 300-page books.
He is founder, editor and publisher of Perspicacity Press.com, an online newsletter devoted to political issues. He is author of four books, with two more soon to be published.
Undergirding this wealth of hands-on experience is a foundation of solid academic training with extensive course work in biochemistry, business, marketing, advertising, photography and graphic design in addition to his history major and English and communications minors. He holds a B.A. from Brigham Young University and has done post-graduate work at the University of Utah.
Rand is an avid outdoorsman and has traveled extensively. He is an Eagle Scout and second generation professional writer. Both of his parents were published authors.
Rand's agricultural roots run deep. He grew up on a small hobby farm and worked summers on some much larger commercial farms. His father began his illustrious editorial career as a university extension editor. Several uncles, one of whom invented the industry's first mechanical potato sorter, were farmers in southern Idaho. One grandfather owned a produce shipping business; the other, a forest ranger, raised Madonna lilies and raspberries commercially.
Rand Green Communications, which services a national clientele, was initially founded as Randall Green & Associates in 1974. At one time a full service advertising agency and marketing communications firm. Rand Green Communications restructured in 1994 to focus primarily on its core business: the writing, editing and production of print and online newsletters and other print and web-based communications, principally for clients in food, agriculture and allied industries. Since that time, it has expanded with the addition of various internet publishing ventures. Banners with links to these can be found at the RandGreen.com portal page.
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